They both have their ups and downsides, though. ConvertKit vs ActiveCampaign: The Features. A real human will check your first few emails and be sure they comply with deliverability standards. Another point to ActiveCampaign. Read my full comparison and review of ConvertKit vs. The debate and questioning starts. ConvertKit’s flexible tagging and segmentation system mean that you can run highly focused automated campaigns to very specific groups of contacts, for example, when they click on a link or sign up via a form. 1-1. But the moment I do, something crazy happens. By the way, the median ROI on email marketing is 122%, beating social media and paid ads. Winner: You’ve guessed it! It really does offer one of the most powerful solutions and makes it pretty easy for the user by offering plenty of templates and a visual flow-chart-style editor. See how it did in the following comparisons with other popular email marketing services: If you’d like to try ActiveCampaign out before you commit, you can trial it for 14 days for free. Convertkit Vs Activecampaign. ActiveCampaign ConvertKit VS. ActiveCampaign. Up until recently, ConvertKit didn't even have a free plan. Winner: At the end of the day, it comes down to quantity and variety. On the other hand, ActiveCampaign has more templates prebuilt both by itself and third-parties. Winner: Considering that both tools have their shortcomings when it comes to the interface and editor, I’m going to start off this comparison by awarding a point to each. Their prices are quite fair as well, especially when compared to some others. To nurture a person's blog, Email marketing is a precise route before getting started; the person or the team needs a certain Email marketing tool.There are many tools available in the market for the same, but we are going to review ConvertKit Vs.ActiveCampaign. See how your automations connect to each other, so you can easily update your marketing, adjust your strategy, and map out new automations. The few templates that are available (which are more like design themes than templates) are very hidden. April 11, 2019 by Jodie Walker. Slam dunk? Set-up follow-up campaigns, abandoned cart emails, automatically tag subscribers when they perform a particular action – there are no limits to what you can do with ActiveCampaign! Mailchimp will charge you $49.99/month for 5,000 contacts, whereas ConvertKit will charge you a premium price of $79. 5-1. It also integrates with Zapier and makes building an API a simple affair. You don't sell products. On the other hand, ConvertKit integration plugin makes you to embed signup form, posts, specific pages. ConvertKit is more beginner-friendly and focuses on simplicity and ease of use. The automation workflow editor is also very easy to use, as everything is done inside the automation editor itself, for example, when you add an email or form to your workflow you can edit it inline, rather than having to leave the editor. Both ConvertKit and ActiveCampaign tick the necessary boxes for the basic features of an EMS. Connect WooCommerce, Square, and BigCommerce stores to your marketing and sales automation platform. 2-1. Set up site tracking as well as the basic Wordpress integration functions. Compared to ActiveCampaign, ConvertKit are the new guys on the block. You never need to worry about getting started. When you look at this list of features, it will feel like the two platforms are evenly matched. However, ActiveCampaign has an obvious edge here thanks to its more comprehensive feature set, including automation, A/B testing and reporting options. A Full ConvertKit vs ActiveCampaign Comparison. While it doesn't have as much “flexibility” as ActiveCampaign, you might not even notice a difference depending on what you need it for. Basic Features. Though ActiveCampaign’s average went down due to a dip last round, it still has a very good overall track record (scoring in the nineties). ( Image credit: ActiveCampaign) ActiveCampaign takes security seriously and offers a couple layers of protection. Convertkit vs ActiveCampaign: Pricing Let’s face it – we all have budgets to stick to. ConvertKit vs. ActiveCampaign: Features ConvertKit and ActiveCampaign both have strong feature sets but, while ConvertKit focuses on some functionality at … Now we’re coming to the real differentiator! Though both of these tools have a well-designed backend, it is slightly easier to locate what you need in ConvertKit’s menu. Tailor-made email drives multiple times higher transaction rates, after all. ConvertKit vs ActiveCampaign, which one wins? However, when we compare deliverability to the Gmail Inbox Tab vs Gmail Promotions Tab, the difference is large. As I mentioned above, ConvertKit has just 3 templates and they are really very basic, in fact, one of them is ‘text only’ so that leaves just 2 templates. It most certainly is! Winner: Due to ConvertKit’s limitations, this is another clear win for ActiveCampaign! The best features of ConvertKit vs ActiveCampaign. Please enter a valid email address to continue. ActiveCampaign really hit it out of the park in this ConvertKit vs ActiveCampaign comparison. ConvertKit has almost everything bloggers and creators need to get started—until basic email marketing isn’t enough. You won’t be short of insights with ActiveCampaign; you’ll be able to delve into opens, click-maps, page visits, geo-tracking, and more. Identify subscriber interests and then send them what you know they'll love. Active Campaign, on the other hand, is a powerful all-in-one solution for marketers and sales teams that automates not just email marketing, but everything from sales emails to lead scoring. Neither of the tools is cheap. An email marketing tool that grows with you. We get you started quickly by migrating all information for all user types at no charge. ConvertKit takes a slightly different approach, with its overly simplified editor. Did I think about this? Main Difference Between ActiveCampaign vs ConvertKit The main differences between ActiveCampaign and ConvertKit are: ActiveCampaign has more CRM features, whereas ConvertKit is strictly an email automation platform ActiveCampaign is generally cheaper per subscriber compared to ConvertKit Subscribe your contacts by SMS when they send a keyword to a phone number. ActiveCampaign is in the lead with 5 points to 1, and spoiler alert, ConvertKit is not about to bring it back with its reporting features I’m afraid. ConvertKit is built with bloggers and content marketers in mind. Check Out: Best ActiveCampaign Alternatives. ActiveCampaign offers incredible integration with signature CMSs, including Zapier, ClickFunnels, Salesforce, WooCommerce etc. Have I… Leverage an organized system to track sales, speaking engagements or events. Both ActiveCampaign and ConvertKit offer 4 form types to choose from, though bear in mind that ActiveCampaign’s Lite plan includes only the inline form display. Here’s why. ConvertKit vs ActiveCampaign: Pricing ConvertKit and ActiveCampaign are surprisingly affordable, especially considering the HUGE value you get from investing in email marketing. ConvertKit Vs ActiveCampaign Tagging & Segmentation. Active Campaign vs ConvertKit features comparison. But, with some changes, I can make my e-mail pretty basic. ConvertKit and ActiveCampaign both have built-in templates to help you create your automations. A comparison of ConvertKit vs ActiveCampaign helps to make this process easier. So why the switch from ActiveCampaign? ActiveCampaign gives you advanced segmentation, smart automation, a CRM to help you manage relationships, and an actual email designer that’s powerful enough to keep up with your growing audience. ConvertKit provides customizable (and attractive) landing pages for capturing leads. Both ConvertKit and ActiveCampaign have decent support, which you can access via email and live chat, with knowledge bases and tutorials also available. 3-1 to ActiveCampaign. Both focused on great deliverability and advanced automations, they’re the perfect fit for most businesses since these features can really help you improve profitability! It’s best for bloggers and YouTube channel owners. The plus of having ready-made templates is that there’s less work for you, however, you will find that you have fewer customization options with ConvertKit, and some might find this inhibits them. Test emails – or entire automation workflows – to find what works and what doesn't for your audience. If you’re new to email marketing, you’ll no doubt appreciate a shallow learning curve and an easy to navigate interface. For that reason, we’re giving ActiveCampaign the point here. Winner: That’s right, folks. ConvertKit is a great option for you if you have a small email list and are in need of some basic, streamlined automation capabilities in your email marketing platform. But if you’ve got plenty of leads, you can easily split them into different audience segments based on their shared characteristics. ConvertKit vs ActiveCampaign: Final Thoughts. ActiveCampaign offers both email and chat support to users on all the paid platforms. Send customers regular updates when your blog is updated. I’ll start with the easier of the two first, ConvertKit. ConvertKit’s pre-built templates revolve around bloggers. ConvertKit doesn’t do spam or design testing. One of the key similarities between Convertkit vs Activecampaign is the fact that they promise the same results. If you want to build an integration through an API, ConvertKit has plenty of documentation on how. On the other hand, ActiveCampaign is a little bit complex, and difficult to use, it is still very flexible and is always preferred when sophisticated e-mail marketing is required. Like Drip, ConvertKit uses an if-this-then-that functionality that allows you to create automation rules by selecting a series of events, actions, and conditions. ConvertKit offers both monthly and yearly billing, with prices based on the number of subscribers you have. 9-2. As far as your sequences need to be successful, you would like to understand the way to divide and fragment the audience. ActiveCampaign, on the other hand, offers a whole host of custom fields. That’s why we look at ease of use before anything else. Let’s get stuck in! Optimize your funnel to get the most out of your automation tool. Pre-built automations to help you get started building common workflows. ActiveCampaign and ConvertKit are two of the most popular email marketing softwares on the market, and for good reason. The designs aren’t bad and it’s fairly easy to adapt them to your company’s branding. Automatically follow up with your target audience. Choosing the right email marketing platform is critical if you’re running an online business. So what’s the conclusion for each of these tools? Earlier this month, ConvertKit landed $1.8m in investment from a variety of investors, which bodes well for the future.True to their roots, ConvertKit focuses on providing services aimed squarely at bloggers. If you’re just starting out or not likely to use all the features, this can be a little overwhelming. It also connects with Zapier, if you need to integrate with a tool that isn’t on their list. Both of these platforms are good; it just depends on what your goals are. That said, I’d argue that ActiveCampaign’s features are superior to ConvertKit’s, especially when it comes to marketing automation and reporting. ActiveCampaign also provides 3 one-on-one training sessions with its Professional plan, and there is a community forum where you can get in touch with other users. You have to select at least two Newsletter Services. Use lists, tags, and custom fields to group your customers—then send them content based on their interests and lifecycle stage. Particularly for a guy who is generally very loyal to brands! In fact, it actually has two editors: a plain-text editor and a newly updated one with a few more content options. 6 Pricing and packages 4-1. The only thing that is slightly annoying is that it autosaves every little change, so if you need to undo something you did a few minutes ago, you’ll find yourself clicking back through tons of changes. ConvertKit and ActiveCampaign are certainly on the higher end of the spectrum, but which comes out cheaper and are the higher price tags warranted? Here also ActiveCampaign integration plugin is more effective. Let’s take a look at their lowest-level plans to compare: As you can see, ActiveCampaign is slightly more expensive than ConvertKit, however, when you consider that ConvertKit has failed to beat ActiveCampaign in a single round, one might say that ConvertKit’s service was overpriced and ActiveCampaign’s pricing was pretty fair. ConvertKit form templates ConvertKit has a number of modern templates to choose from, whereas ActiveCampaign doesn’t offer templates, instead, you’ll need to style the form using the formatting opinions. On the user end, you can allow two-factor authentication for every single account. Track engagement so you can reach out precisely when each prospect is ready to buy. Here’s the deal: no two individuals are alike. I can make it immediately use up the entire window, and I can tweak the typography to be slightly larger, and have a bit more prominent. Formed by Nathan Barry a few years ago, ConvertKit began as a way for designers and bloggers to generate leads from people who arrived on their landing pages. Tags let you group, sort, send, and automate. ConvertKit has close to 90 integrations to a wide variety of tools and applications, including all the big names: Wix, WordPress, Shopify, Stripe and so on. Both ActiveCampaign and ConvertKit offer 4 form types to choose from, though bear in mind that ActiveCampaign’s Lite plan includes only the inline form display. ActiveCampaign provides integrations with over 250 apps, meaning you’ll most likely find what you’re looking for. Despite the fact that it’s marketed towards creatives, it’s actually pretty difficult to get creative with the features available, unless you’re a whiz with HTML. But ActiveCampaign lets you combine more than 20 triggers and 40 automation actions, so you can show your audience exactly what content they want to see. However, they achieve these results in different ways in terms of scope, design, and features. 7-1. With ActiveCampaign, you have the ability to save custom ‘blocks’ to reuse next time, and you can also see changes other people have made, Google Docs-style. I’m going to use this ConvertKit vs ActiveCampaign review to dissect everything from ease of use and price all the way to deliverability. For up to 1,000 people on your list, you’ll pay $29 per month, or $24 per month if you opt for *Must have 5,000 contacts for migration support with ConvertKit. If you’re in need of advanced features and can afford to pay a little more for your email marketing service then I’d definitely recommend using ActiveCampaign. And when someone asks me for my opinion, I give it to them. But does that mean it’s actually a better email marketing service? We use cookies to ensure that we give you the best experience on our website. According to their most recent deliverability report from July 2019, ActiveCampaign has an overall deliverability rate of 93.8% while ConvertKit’s is 91.4%. In fact, if you want to add a custom field, you’ll have to come out of the editor and go into a customer profile – not the simplest way of doing things in my opinion. ActiveCampaign is a very effective tool that beats Converkit in particularly two areas: the first one is A/B-testing, and the second is tracking & reporting. You can also use simple if/then conditional rules and date-based triggers. ConvertKit has marketing “automation” that's limited to simple actions. Home » Blog » ConvertKit vs ActiveCampaign. SharpSpring ConvertKit VS. SharpSpring. Create a workflow to send customers blog updates via multiple channels on a repeatable basis. ConvertKit hardly got a look in, only bagging itself two points, whilst ActiveCampaign secured a nice round 10. Enter a customer into an automation when they submit a form on your website. Without a doubt, both tools are pretty high in utilitarian value as they both come with distinct and necessary features. Winner: ConvertKit is a good option for basic sign-up forms, however, it is lacking when it comes to customization options. If you run a small business that needs sales automation, CRM, and other related features, then ActiveCampaign is a better choice. Both ConvertKit and ActiveCampaign charge you based on subscriber count rather than emails sent, however, ActiveCampaign does come out slightly more expensive. A/B test campaigns to learn what content works best. But ActiveCampaign lets you combine more than 20 triggers and 40 automation actions, so you can show your audience exactly what content they want to see. Thus, it may be difficult for you to pick a choice amongst these two tools. Do more with advanced automation and personalization (that's still easy to use). 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