Con: The costs tend to add up when data quotas are exceeded. Followerwonk specializes in Twitter analytics. Analyze people’s sentiments when they engage with your posts. BrandWatch provides you with in-depth insights into what your target customers are thinking per time, which makes it super easy to sell to them. You also get to see stats for individual pins so you can see what’s getting the most love from your audience. Which times make the most sense to post? Rival IQ13. Con: You cannot compare two Twitter campaigns against each other. The tool analyzes consumer sentiment around your brand from social platforms, websites, forums, comment data, blogs, news and review sites. This included charts and graphs for reach, exposure, activity, and contributors. In conclusion, we hope we have covered all the social media analytics tools that you need to consider and choose the tool that works for you. Paid options: $29, $99, $199, and $299 per month. It doesn’t collect sentiment from past activity, and there is no historical data available. Track brand mentions better by integrating with specialized tools like Brandwatch and Talkwalker. Also, Tapinfluence caters to enterprises, so the price is inaccessible for most agencies. Overall, Talkwalker is a powerful brand monitoring platform that helps you measure sentiment and compare your performance to competitors’ across channels. Use Quintly’s API to extract data into custom dashboards and integrate it with a BI solution. Identify quality influencers for your brand, product, or event. retweets, mentions, favorites, and clicks. Learn when your followers are online and engage them live. Try out Statusbrew totally free for 14 days (no credit card required) and see if it's a right fit for you. Feel free to give them a try and see what insights you can find! By paying close attention to social media analytics, you can measure your performance against your social media goals. You get a 3600 view of each user as the tool integrates with your CRM, helping you personalize your responses to every comment and enquiry. – DoDeeds, How to Build a Hands-On Social Media Approach [Interview], The Top 25 Social Media Monitoring Tools | Keyhole Blog, How to Set Meaningful Social Media Marketing Goals [Worksheet] | Marketing Automations, Social Media Strategy Template Download | Keyhole. Measure the potential reach for any hashtag on Twitter or Instagram. No matter how good your social media content is or how many people follow your accounts, you can't increase your target audience, reach, or presence if you don't understand the data behind it. Export data in a variety of formats including CSV, XLSX, PDF, and PPTX and send automated reports. It lets you track hashtags, keywords, and accounts, for which it provides a wealth of information such as reach, top posts, share of voice, and more for your brand or competitors’. While Google Analytics is built for analyzing website traffic down to the last detail, it is very useful for analyzing the impact of social media as a marketing channel and source of traffic. Its cross-channel social listening features you perform a contextual and qualitative analysis of topics, hashtags, and keywords. If you want to report on paid and organic social media, try to select a tool that can do this in the same dashboard. Find targeted users by keywords used in their profiles or bios. This tool lets you create social media calendars, schedule posts and listen to relevant social media conversations. Socialbakers16. Also, it is extremely affordable. Paid options: $29, $59 per month, and custom pricing. Talkwalker gives you unlimited free searches for hashtags and keywords across major social media platforms, news, blogs, and forums. Look at your competitors’ activity and measure their share of voice. Do you have global social media teams? Get a breakdown of the content formats that your connections are engaging with and compare it to those that you publish. Socialinsider is a social media competitive benchmarking, analytics and reporting tool. You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data. Falcon.io24. Audiense uses machine learning on social data such as affinities and demographics to help you understand your target audience. You can still get a free TweetReach report for your selected term. With Social Media Analytics, you ll learn how to get supremely valuable information from this revolutionary new marketing tool. Login. And we all know that social media sucks time like a plague… But AgoraPulse is a good medicine for it. It also allows you to conduct social listening to understand your competitor’s audience. Keyhole2. Track progress and get a daily analytics report covering followers, likes, engagement and more. Talkwalker is a social media analytics and monitoring tool that enables you to track your social media campaigns. How to access: Click the Insights tab in the menu bar across the top of your Facebook Page. Global brands like Taco Bell, Coca Cola and Yum! Copyright © Keyhole 2020. It can be difficult to determine what to pay your influencers or even what they should be doing for your brand. You’ll love its advanced scheduling feature, customized Instagram feeds, and comment tracking ability. Mention18. Looking for a specific tool? Rival IQ. The latest studies show that social media is the first touchpoint customers have with your brand. Brands like DHL, Carlsberg, Puma and Fox Sports use Audiense to discover audience segments relevant to their businesses and make smarter social marketing decisions — especially on Twitter. Reputology helps you monitor and analyze your reviews online so you get to monitor, catch and handle bad customer reviews before it spreads like wildfire. Oktopost is focused on helping B2B brands to manage, monitor, and measure all of their social media activities from a single platform. Sort users or followers of an account by insightful factors such as influence or activity. Beside analytics tools, Socialbakers also offers tools for publishing and optimizing your content, identifying influencers, digital persona mapping, and customer care on social media. Also, it uncovers information about your audience, which ultimately improves and measures results. Predict your campaign’s performance with machine learning and make changes accordingly. Download and Share beautiful and presentable social media reports in PDF format with just one click. How to access: Sign in to YouTube and go to Learn the strategies and tactics to take your social media marketing to new Social media analytics tools perform these analysis with the use of technologies such … Get it for free! The tool shows you when your users are most active, so you get to see your audience’s best engagement days and times. You can discover content, schedule posts, monitor conversations, amplify reach, and analyze your social media performance on Pinterest and Instagram all with one tool. Vizia is a data visualization and reporting tool that can be great for social media analytics. There’s hardly any social media marketer who doesn’t know. Sotrender is a powerful social media analytics tool which highlights where conversations about your brand take place, which content performs best and how your audience engages with each. Cons: Lower-tier plans offer just a few months of history, which can be limiting if you’re more interested in analytics. You can listen to multiple channels from a single dashboard and respond in real-time. Brandwatch5. Media houses can also use quintly for managing their social media platforms as well as tracking relevant conversations and campaigns. The social media data is out there offering all kinds of insight – you just need to be ready to capture it. See how users who come from social media navigate through your site. Audiense Connect provides one of the most comprehensive analyses of Twitter profiles. Analisa, a social media analytics tool Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags. YouTube Analytics is a comprehensive system for tracking the performance of your videos and channels. You also get to see when your customers are mostly online, so you can put out content only when they are most likely to engage with it. Also, reviewers experienced hiccups when posting on Facebook and Instagram. TapInfluence9. Union Metrics is a social intelligence tool suite that has acquired TweetReach, which provides a free snapshot of your Twitter analytics. List insights on different social profiles side by side to find correlations and contrasts in your overall marketing strategy. You can track new topics, measure ROI, and export the data into a handy report layout. Quick tip: The Visitor metrics section for your Company Page shows a blue line representing desktop views and an orange line representing mobile views. Create presentation-quality reports with a drag-and-drop builder. Track engagement on competitors’ profiles. Trusted by over 2000 brands and agencies, including Walmart, Ebay and Unilever, Tailwind uploads your images in bulk, and automatically optimizes your posts to be published at your users’ most engaging times. Pricing options: $10, $25, $200, and $300 per month (annual pricing). Start a Social Media Analytics tools comparison. Tools out there, and blogs, hashtag, or campaigns come from social networks and profiles on one can... 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