This paper analyses whether self-reported valuation of goods is an adequate proxy for underlying tastes. … In this technique, the price of the product is lowered for some time. Sales Promotion is a very important promotion technique that can be used efficiently to increase the sales and eventually profits of the company (Weerathunga and Pathmini, 2015). Analysing the Effects of Sales. Actual sales, visits, and promotional types for a three-month period were analysed to assess the degree to which customers’ behaviour matched stated behaviour likelihood, with supportive results. Data were collected througha survey by distributing questionnaires to 200 respondents and returning as many as 197respondents. Findings analyze the data and results are presented accordingly. • To find various sales promotion tools influencing consumer buying decision. These promotion techniques attract several customers and encourage them to trial a product or switch brands. As per the mean scores calculated, Behavioral responses. Perceived value also significantlyinfluence purchasing decisions and perceived value proved to moderate the relationshipbetween ethnocentrism consumers and purchasing decisions. (2015) reveals that discount positively influences consumer's purchase intention which can be linked to the results of the present study as well. Consumer promotions are tactics or techniques designed to help a business find new customers or reward current customers. • To give the viable suggestion for improving sales promotion techniques. action-focused marketing event whose purpose is to have, being used by marketers, retailers as well as m, since decades but due to increasing competitio, Consumer Behavior. S. ales . For instance, in bars, there are “happy hours”, during which the liquor is sold at a discount rate to the customers. Consumer sales promotions encompass a variety of short-term promotional techniques designed to induce customers to respond in some way. In this case, manufacturers and/or retailers will be investing their resources in promotional actions that do not have any effect on the consumer. Elk Asia Pacific On the other hand, the paper shows that is very important to know the consumer's preferences and the actions that influence his or her behaviour. This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises newly re-written for European students. However with the overall mean of, followed by Product Display and Buy-one Get-one. Because of this, the information collected is just what was necessary for this study. It is used as an incentive or motivation for the consumers to try/buy the product being promoted. v. Enhancing advertising and marketing efforts. Price discounts and buy-one-get-one-free offers were felt by the consumers to be the most effective promotional tools for inducing purchase acceleration, stockpiling and spending more. Control inventory by increasing or minimizing levels, thus helping to eliminate seasonal peaks and valleys. The empirical results indicate that offers based on price in India had an impact of 2.8 times higher than the actual quality of the product. Salman Shamsi, All content in this area was uploaded by Mohd. At the end, discussion and implications have been discussed. Design/methodology/approach It requires several months to accumulate data and information through questionnaire, surveys, site visits and walk-thorough investigations which are the primary basis of this study work. repeat purchase objective (try or to re-try a brand) All promotion techniques provide consumers with _____ that encourage certain forms of behavior brand managers desire. PURPOSES OF USING SALES PROMO. For example, refunding an amount of 5/- on showing the empty packet of the product priced 100/-. While purchasing the product, the customers are given a coupon with a specific number printed on it. Some companies distribute coupons among its shareholders. We have used a latent class, Companies in Indonesia are currently facing fierce competition as more com-petitors enter Indonesia. Bu çalışma satış geliştirme çabalarının tüketiciler açısından değerlendirilmesi konusunu incelemektedir. The study has used the Theory of Planned Behavior (TPB) and further extended the TPB including additional constructs namely; perceived value and willingness to pay premium (WPP) and measured its appropriateness in determining consumer green purchase intention and behavior. Towards the sales promotion is targeted at the end, discussion and implications have been discussed a brand also the. Are tactics or techniques designed to help a business find new customers reward. 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