It is good for the customers, but it has posed a major threat to the local hotels and restaurants worldwide that rely on the random tourists. There are more than 1000 classified hotels with a room availability of around 97,000 rooms which can easily cope with the demand of tourists. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. As a result the integration, strategy, proper planning for the expansion and analysis based on the information system always allows the proper coordination and proper measurement of the all factors which may act as constraint in the growth in the slower economy. “Weaknesses” refers to elements that hold back your hotel from growth or optimal performance. Buyers choice, buyers number in that area i.e. This includes anything that can prevent you from reaching goals in the context of constraints and competition. You may wonder why. Following is the chain penetration of the UK hotel industry: –. With this, it becomes a breeze to learn all about hotel strength and weaknesses, as well as what opportunities and threats are out there. Expensive. You can integrate trustworthy reviews and the TrustScore – the global sentiment of all travelers around the world - onto your site to convince your customers with the feedback of others. Apr 13, 2012. Purpose: to create a marketing action plan. The first step to a SWOT analysis of hotel industry in India will be identifying its strengths. BP888 says: November 21, 2011 at 6:46 am Spot on. Furthermore, there are also a number of international names in the market which meet the needs of international tourists on their visit to India. Tend to be reactive instead of proactive for example when it comes to CSR and climate. TrustYou was selected as Accor’s social media partner back in January for 3,300+ of its properties worldwide to help them gain customer specific-insights about their properties. Low productivity: low profit margins and low added value. Do you know how to answer what are your weaknesses? In addition, there are many tourist attractions and the cost … Evaluate performance – why is it happening? Reuters Events is part of Reuters News & Media Ltd, 5 Canada Square, Canary Wharf, London, E14 5AQ. 7th Jul 2017 It may have many other hotels by the same name at the different location but it does not allow other proprietor to use its brand name, For example -Burj al Arab(Dubai),white swan inn inyorkshire,42 the calls in Yorkshire etc. According to UNWTO, in 2011 international tourist grew by 4.4% to 980 million, and in 2012, international tourism is expected to reach one billion. Sometimes per night staying rates of hotels are out of the reach of ordinary household families. You'll notice straight away that some of the weaknesses were also in the list of strengths. What were the major developments in this arena in 2011? THREATS: -changes in the external factor which causes the harm to the firm or hotel is known as threats. Internet:-Internet is the most cost effective and way to reach the potential users .here opportunity is equal for the chained hotel as well as independent hotel. In response to the slowed economy time, most independent hotelier lowered rates and slowed down the all kind of cost on the short term basis. What do you think the roles and responsibilities of this job are? The hotel chain currently has around 1.2 million rooms and plans to expand it by another 1,95,000. When the bond between proper implementation of the strategy and implementation lacks. The success of the hotel industries depends upon the forces that will get changed by synchronisation with the world. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. Continuous restructuring and employment insecurity: -frequent and fast change in the ownership and management as a result of the private equity funds increase the insecurities among the employees. Only business executives and rich people could afford thousands of dollars per night. 2. The project uses the social graph to discover and engage potential customers in a unique way. Operations are affected globally due to different Govt policies and parameters. Hoteliers and destinations now have access to better information that makes them more efficient and ultimately more profitable in a way we have not seen before. It involves specifying the objective of … Tourism Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. Clearly gaining an information advantage about guest preferences and conversations from the Internet is going to give travel companies more opportunities to market and seek out opportunities. Company Registration No: 4964706. Independent hotel: – Hotel that are run and managed by itself. Our academic experts are ready and waiting to assist with any writing project you may have. These driving forces may include the globalisation, knowledge based environment, employees, add on services, value addition to the customer who are repeating the experience. Chained hotel: – when there are a numbers of hotel with the same brand name around the globe and all hotel possess same name and identical features. Direct sale:- sale people always comes to meet their target as there is great demand for the respective hotel but if the demand is not appropriate in that case ROI falls for the sale representative . The major hotel chains simply do not have the bandwidth to market to these locally based audiences. Whitebread( hotels-361,rooms-27555), Intercontinental ( hotels-188,rooms-25000), Hilton group (( hotels-75,rooms-14,794), Permira( hotels-231,rooms-12596),BIL( hotels-56,rooms-10761), Accor( hotels-79,rooms-10003), Premier lodge( hotels-131,rooms-8130), macdonald’s, CHE and Jarvis hotels. The primary weakness of this particular industry is its cost. No plagiarism, guaranteed! The rise of social media has brought new found stature to the consumer in the digital landscape and opportunity for engagement. Need more investment in new technologies. Traditionally, it has been assumed that small businesses should use the same. The best way to fight with the recession is to increase share of the hotel in the market. No 24-hours services e.g. In return, you will be able to create more effective strategies that give you advantages in the short-term and the long-term of your business life. Reference this. If you need assistance with writing your essay, our professional essay writing service is here to help! Hotels and tourism industry are interlinked so there is a need of well structured information system or intelligence system facilitate to access the hotel related to the tourism industries but many times information is highly fragmented and users are not able to extract the required information. In short hotels are a vast industry. The first step to a SWOT analysis of hotel industry in India will be identifying its strengths. Bob Bailey, partner, Baker Tilly said: “It is predicted by forty percent of European hotel executives that more than five hotel chains will go into insolvency in the coming year, Following are the way to fight with the slowing in the economy:-. If you aren't well versed in your examples and your stories, you may forget it or sound ingenuine. Conclusion. Best services on the block:- Great services can overcome the price resistance and any loophole of the hotel. Weaknesses of the Hotel industry ... As an example, the COVID-19 pandemic has simply demolished the tourism sector in 2020. The hotels are constructed to provide visitors meals provisions, asylum but beside this some big hotels do provide bar, entertainment , casino, tour and travels, swimming pool facilities etc. The interviewer will want to see if … The Positive side is this that -Independent hotel have less content, as a result they can keep updating their site as soon as possible than the chain hotels. Weakness are the areas where Hyatt Hotels can improve upon. For example – A change in the regulation of the hotel or firm. 80+ SWOT Analysis Templates; 52+ SWOT Analysis Samples; A SWOT analysis is an important part of developing a strategic plan and as such, there will always be an emphasized time for analyzing the strength, weakness, opportunity, and threat during the company’s strategic planning process.. Running a hotel too can involve a SWOT analysis. As several commentators have pointed out (for example Morrison, 1998)(reference-Alison Morrison and Rhodri Thomas), Peacock (1993) provides an alternative outlook in terms of the dynamics of the small business sector. WEAKNESS or negative parts of the hotel/entrepreneurship are listed down. As a result more pressure on the hotel industries to cut cost and increase profit. The travel industry should focus on achieving the circle of trust by deepening the relationship with consumers and becoming a trusted resource. A hotel set in this way is termed as the chained hotel or a part of the independent hotels. You do not need a long list of weaknesses. Strategy is about making choices and weakness are the areas where an organization can improve using SWOT analysis and build on its competitive advantage and strategic positioning. More travel businesses are embracing technologies that gather, organise and understand online consumer sentiment, says Benjamin Jost, CEO and co-founder of TrustYou. In the last 10 years there was a trend to say ‘what can we do against user reviews?’. As such, it is common to brainstorm weakness as part of strategic planning activities such as swot analysis.In this context, the following are commonly identified business weaknesses. In short, business growth occur only when for the independent hotel industries when there is proper synchronisation between ownership, firms characteristics , strategic decision made. Osbourne (1995) argued that the entrepreneur must first identify an opportunity and then create a marketing and financial plan to capitalise on the idea. For example, at TrustYou, we offer free guest satisfaction tools to capture feedback and our technology gathers and comprehends what the customer is saying in 20 different languages across all social media channels worldwide. Don’t minimise yourself by dwelling on your weaknesses; Don’t give examples that are too unrelated to work; Don’t ramble; Don’t give an example that will set off a red flag in the interviewer’s mind “HR pros see through the, ‘I’m a perfectionist,’ response,” Lauby says. Understanding your internal weaknesses involves some critical self-evaluation: weaknesses may include budget limitations, lack of in-room technology, poor online reviews, lacking certain facilities or an outdated website. The weather in the local area is the deciding factor for whether someone chooses to stay at a certain hotel. Any hotel, retail store and relevant business can be opened in two ways: –. Hotel owner should maintain warm and service oriented people. The weaknesses of the hotel brand include late entry into the global market, also known as globalization, and differences in operations from country to country. Hotel located at Tsim Sha Tsui, it is center of Hong Kong, many shopping complexes and near Hong Kong Space Museum, Cultural Center, and major corporate offices. However, the extent to which multiples have taken market share and will continue to grow at the expense of smaller operators is more questionable. By creating loyalty to a particular group of the company so that these company will be the first to see the offers and add on provided by the hotel group. Weaknesses of Sheraton Hong Kong Hotel Lack of choices for limo services, for example lack of luxury car for choices. Geographical coverage of the hotel in the area, quality of the rooms and services. A couple of months ago I laid out the strengths and weaknesses of each of the major hotel loyalty programs. Weaknesses of the Hotel Industry. Situation - My greatest weakness is that I talk too much. Results of which kind of hotel industry is best suited to survive in a slowing economy is depends on market factors whereas other factors have less influence as cost drivers are restricted by the slower economy .chained hotel industries is very like the globalisation whereas independent hotel industries are very like to small business entrepreneur. Travel companies that have a social marketing strategy will definitely gain the information advantage. Whereas another way is to buy a franchise and act according to the parameter set by the brand name owner. The hotel industry is directly dependent on travel and thus had to suffer huge losses. What new trends do you foresee in this arena in 2012? Independent hotel need to be a good active part of society as a result society will advertise that hotel in return. One more method SWOT (Strength, Weakness, opportunity, threat) analysis is an important part of the strategic planning model. 25 Examples of Weaknesses to Use at a Job Interview [List of ‘Good' Weaknesses] What are ‘good' weaknesses for a job interview? Hotel industry is getting shirked because of the depression in the spending power of the consumers and decrease in the room occupancy in the all hotel. We're here to answer any questions you have about our services. is it a small-medium or a chain hotel? Let's find your TOP 3 WEAKNESSES together below! Example of the chained industries -MacDonald’s, Intercontinental, Whitebread, permira , Here Macdonald’s is presented in all areas across the UK and any proprietor can buy a franchise of the MacDonald’s in return of the fixed payment. The throughout environmental scan is divided into two parts:-. No 24-hours services e.g. Scroll on to learn more and to get your own hotel SWOT analysis template from our list. Like all other industries, the travel sector has had to reevaluate strategies for connecting with their consumers in a proactive way. As with the weaknesses examples, you’ll need to adjust your strength choices and responses according to your experience and skills. Identifying a hotel’s strengths and weaknesses in the social media world. Published in: Business. In 2012 and moving forward, in order to remain a relevant industry leader, those in the travel business will need to incorporate a social media strategy that engages their customers to talk about them online, that has an analytics and performance measurement in place and that uses the feedback and insights to actively market their reputation online, says Benjamin Jost, CEO and co-founder of TrustYou, a specialist in semantic search and social media management for the hospitality industry. Do you have a 2:1 degree or higher? Create packages for the premier tourist company or power company. Map your hotel's strengths. For example-Bad location of the hotel, high cost structure, poor reputation etc. A independent hotel seems to grow when feature of the firm and strategic decision taken by the firm overlaps. Jost, who believes that 2012 will be data-driven and laser-focused on the customer, and the industry will start to see innovations in the “area listening”, spoke to EyeforTravel’s Ritesh Gupta about data analytics in the travel sector, the maturity level of social intelligence and other related issues. High dependency on tourists, which are highly sensitive to political events. WEAKNESS or negative parts of the hotel/entrepreneurship are listed down. some particular service (luxurious service) is required or not. As a consequence, dynamic small firms might continue to thrive, even in prime locations. As mentioned, the Internet is the preferred communication and marketing medium for all of these important customer segments. Example – Case study(Hospitality e-business strategy), Key Customer Segments: Number of Searches on Major Search Engines in 07/08. This limits the demographics that can be marketed to these premium experiences. Each weakness is an opportunity to improve from your current performance. This is what the SWOT analysis is able to provide for hotels and any other business. Travel businesses can get customer feedback as well as access insights to online reviews in more than 15 languages, engage with guests directly, identify their strengths and weaknesses, see where they stand against their competitors and find out the global sentiment about their business. (According to the tri hospitality consulting) The UK Chain Hotels sample is composed of 489 hotels with an average hotel size of 185 bedrooms. However, research carried out on the relative effects of planning on the sales and profit performance of small businesses have shown both positive relationships between the planning function and sales/profits (Ackelsburg and Arlow, 1985; Bracker and Pearson, 1986; Jones, 1982; Schwenk and Shrader, 1993) and no relationship between the use of planning activities by small business owner/managers and performance. Talent Missing skills and abilities such as an advertising team … Registered Data Controller No: Z1821391. Management techniques as their larger counterparts (Welsh and White, 1981). You want to leave a good taste in the hiring manager's mouth, so make sure the last thing you say in your response is something that leaves you in a positive light. Business weaknesses are competitive disadvantages that prevent an organization from outcompeting, creating value and achieving efficiency. Copyright © 2003 - 2021 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. E-commerce is the main player of the hotel industry and hospitality industry. hotels do provide all the customized furnished household that make relax travellers or visitors. Soft Skills. Various company also decreasing the number of business trip by its executive in order to cost cutting so that respective company can survive in the recession. I am a blabbermouth. In the way, branding cost and advertisement cost get reduce down and cover the maximum number of the geographical area. Legislative’s change and implementation in the particular area change in the fashion with the change in time. […] Comments. Weakness are the areas where Host Hotels & Resorts can improve upon. Registered in England and Wales: 2505735. It has more than three thousand seven hundred and fifty hotels in eighty four countries worldwide. (Gable and Topol, 1987; Robinson and Pearce, 1983; Robinson et al., 1986; Sexton and van Auken, 1985). Strengths. This Factor including the reputation of the brand incurred in the market in that geographical area, type of the hotel i.e. Renewal of services and those services get liked by the customer who are experiencing the same hotel second time as expectation keeps growing with the time. Developing the tools to capture feedback from all these guests and analyse the social media data for this large audience can be daunting, but we’re making strides to effectuate the process. There are more than 1000 classified hotels with a room availability of around 97,000 rooms which can easily cope with the demand of tourists. Customers always expect “responsive” policies in terms of the facilities and services given to them. Swag says: November 21, 2011 at 6:51 am One facet missing from the above analysis is a discussion of award availability. Task - The principal gave me a warning. Porter’s Five Forces of Competitive Position:-, Factor which do affect the competitive approach of any hotel:-. Globalisation is also the main challenge in these days as every company is expanding its consumer’s base as a result every domestic company is getting converted into multinational company. A sense of increase in the luxury, Implementation of the latest technology for the measurement or human convinces. transportation services. The following are examples of threats that might be used in risk identification or swot analysis. EXTERNAL ANALYSIS: -OPPORTUNITY may reveal the certain new opportunity for the great increase in the profit percentage of the hotel. 2. Now we see a trend: ‘what can we do with user reviews?’ We believe there is a tremendous opportunity for hotels to generate trustworthy ratings and reviews for their own properties and brands. Once you can clearly identify your weaknesses, the stories and examples will fall into place. How are travel businesses currently tracking how they are engaging with customers and guests online? The key is that you take a look at the four main areas - strengths, weaknesses, opportunities, and threats - and see how they stack up for the proposed project. … Days inventory is high compare to the competitors – making the company raise more capital to invest in the channel. According to the strategy maps (book by HBS press) if an entrepreneur cannot measure the growth, you cannot hold it. That is simply out of the price range of the average household today. Tourism companies are making their base to the all countries as a result customer demands their known hotel to the other country as well. When vacationing, customers want to stay somewhere warm and relaxing. The hotel chain was established in the year 1927 in Washington DC by J Williard Marriott and today has close to 6000 properties across 122 countries. For example – Cost advantages in the fixed cost, strong brand name, good reputation among power customer. Weaknesses. transportation services. For example -Hilton hotels in UK. Strengths. This SWOT of the hotel industry is just an example to help get you started. I’ve been striving to improve in this area by checking in with myself at regular intervals and giving myself a chance to refocusing on the bigger picture. At TrustYou, we have developed a semantic technology platform specifically designed for the travel industry. High potential in emerging markets. Hire entrepreneur who invent new idea as live in accommodation for the general staff in order to increase efficiency. He argues that standardisation – inherent in chain operations -stifles innovation. Hilton Hotels and Resorts Opportunities Following are the Opportunities in Hilton Hotels and Resorts SWOT Analysis: 1. What do you think are still the major challenges when it comes to making progress with social media data? One of the major developments is the power of semantic technology. For example-Bad location of the hotel, high cost structure, poor reputation etc. Let’s use an example of a weakness for the Server candidate that matches our job offer. 71+ FREE HOTEL Templates - Download Now Adobe PDF, Adobe Photoshop (PSD), Microsoft Word (DOC), Google Docs, Apple (MAC) Pages, Publisher, Apple (MAC) Numbers, … Now they are in a unique position to react and respond in time to everything that is being said about each individual property and their brands. The challenge, particularly faced by global hoteliers with thousands of managers, pertains to monitoring conversations in various languages. Guests will find and eventually book your hotel through those reviews and your reputation you have online.The winners in the social media world will be those companies who understand to encourage guests to talk about them, who are able to listen to all of these conversations effectively, who respond in time and who at the end of the day are able to promote their business not in spite of all these reviews and posts but because of their good reputation everyone is talking about. In that scenario, chain hotels industries do survive as there is no scope for the independent hotels. Set its own name and create its own brand name. In the travel sector, one of the great challenges with social media data is the breadth of information available. Webster (1998) states that “strategic management plays the most important role in the growth of the independent hotel industries”. To help streamline the constant flow of information and commentary, analytics are available through powerful tools like semantic technologies, which help travel businesses understand consumer sentiment – what is the customer really saying, how can we better serve our guests, what is our competitor offering that we are not? The following are illustrative examples. In the hotel industries, usability and reusability is the measure of the consumers experience but research regarding users experience should properly analysed and implemented for further customers satisfaction. Strengths. A threat combined with a weakness is a risk. INTERNAL ANALYSIS: – STRENTHS or positive parts of the hotel/entrepreneurship are listed down. STRENGTH OPPORTUNITIES WEAKNESS THREATS 3. Do you know how to answer what are your weaknesses? In order the positive points of the independent hotel is the cost factors. Hilton hotel has many hotels’ brands distributed all over the world. Examples of Weaknesses for a Manager Position. In the context of SWOT analysis, weaknesses are competitive disadvantages in the current environment. More travel businesses are embracing technologies that gather, organise and understand online consumer sentiment. Low levels of skills and education, working conditions etc. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Existing competitive rivalry between suppliers, Threat of substitute products (including technology change). ratio of the hotel to the customer, importance of the services i.e. According to the DELLOITE & TOUCHE (UK budget hotel survey) 35% are leisure tourist, 57% are business transaction and almost all these transaction occurs in the chained hotels. Even though you may be brilliant at getting people to meet the goals you've established for them, some weaknesses can make you seem less effective. Looking for a flexible role? All work is written to order. SWOT Analysis Example for Delightful Dog Grooming. Unlike hard skills, these are skills that are … To identify those driving force is the most compact and critical part for the surviving in the slow time of the industry. Many in the travel industry have a basic understanding of social media’s power to engage consumers but do not know how to capitalise on social media commentary to market their brand and services. There is so much information out there across so many sites, in so many languages, that it is becoming difficult for these travel companies to decipher what is and how to use the information advantage. The facilities and services given to them I used to get sum up marketing and cost. 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